IKEA India is out here opening 30 tiny stores by 2030, betting on small formats — meanwhile you’re planning a 300 sq ft chaos cube furnished entirely with vibes, Skibidi toilets, and emotional support shelving. Build your most cursed micro-IKEA and we’ll diagnose which deeply questionable aesthetic your soul scrolls in at 3 a.m.


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Around the Shallot
Forecasts, satire, cartoons, and quizzes should feel like one publication, not disconnected tabs.

Tech
Silicon Valley hails Trump’s plan to let AI companies write their own rules, promises to sell those rules back to everyone else by Q4.
Oct 11

Forecast
The Mecca Defense Pact just put two more flags on the Saudi firing chart. The consensus panic says this widens the war within weeks. The signal says the Houthis will talk big, hit Saudi and the sea, and leave Pakistan and Turkey’s hard targets alone for this 60 day window.
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Oct 11